‘9 Social Media Trends to Watch in 2015’ – Tech Republic

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Erin Carson says, “One of social media’s most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals.

In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before.

“This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,” said Brian Solis, principal analyst for Altimeter Group.

“The concept of marketing becomes something beyond a department, it becomes a way of relationship building and customer service that introduces all kinds of new opportunities — increased satisfaction, NPS scores, and stuff that marketing just wanted associated with in the past,” he said.

In terms of trajectory, there are more than a few trends emerging and developing that marketers will want to consider moving as they strategize for next year.”

9 social media trends to watch in 2015






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